About PAAT

PAAT is a global technology startup that addresses the technological inefficiencies that affect the fashion & apparel industry. PAAT has developed and continues to fortify a network which will enable software and industry solutions to be disseminated more quickly and efficiently to all stakeholders in the concept of commercialization chain.

Garments in production at the factory.

From virtual design solutions and CAD to production and manufacturing equipment, our automated network will drive increased profitability and allow participants increased control over their data while empowering the consumer with the ability to personalize the look and feel of the garments they desire.  Through our strategic partnerships, we are implementing this transformational network that will connect the industry’s software innovators and leaders; enabling a new era of personalization.

This is further crystallized by our Smart Tech Pack and apps4Work framework that will amplify the independent designer, seamlessly connecting previously disparate software and manufacturing solutions while providing a network and community for vanguard tech companies to bring to market innovative and value-added apps.  Please contact us to share your thoughts, or, if you are interested in learning more about becoming a partner.

The Leadership Team

J. Kirby Best, Chairman

Kirby BestKirby is the president and chairman of Purchase Activated Apparel Technologies and also the chairman of Cold Logic which has dedicated the past 18 years to revolutionizing the book manufacturing, book supply chain and publishing information analysis industries.He is the past President and CEO of Lighting Source Inc. the worlds largest digital print on demand book manufacturer, and a division of Ingram industries. Kirby was the founder and CEO of Royal Book Manufacturing– A company that optimizes the book manufacturing process for speed, efficiency, and cost. Kirby has served on several boards including the Book Manufacturers Institute. He has written articles for trade journals, published several books and spoken at industry shows worldwide on future trends in the manufacturing and information analysis industries.Kirby focuses on creating value for the customer through creating fully customizable on-demand and products using the finest material possible.Prior to his business career, he represented Canada in many world championships. He was the driver of Canada one – the four-man bobsled team– and also participated in the biathlon, speed and freestyle skiing teams for Canada. Biking, Soaring and Polo are his top three sports today. He has four sons– all of which enjoy challenging him at 

Dr. Dave Pullin, Chief Technology Officer

Dave brings 40 years of Information Processing experience to PAAT, Inc. He has a Ph.D. from Cambridge University, England, for research in the application of Information Processing – theoretical, statistical and computational – to real life economic, engineering and market systems.He was, until recently, with IBM as an executive in charge of a world-wide special services unit that focused on the development of software in support of innovative use of web-based information processing for customers that were Internet entrepreneurs. Dr. Pullin has held senior positions in IBM worldwide systems management software marketing, software development operations, and corporate strategy formulation. He was VP, Industry Marketing for Tivoli Systems, and IBM UK Director of Software. Dr. Pullin brings deep experience in all aspects of information processing, software development, strategic operations and executive management.

In his spare time Dr. Pullin oversees the operation of horse farms in North Carolina, run by his daughters, in addition to providing technology consulting to a few small companies.


Matthew Cochran, Chief Operations Officer

Matthew is a dynamic, seasoned, creative and results driven Business Development and Operational Professional who has over two decades of technology experience in CPG spanning point of sale, mobility, design, product development, CRM, SCM and enterprise systems. Matthew’s experiences have afforded him an intricate understanding of business development, sales, operations, analytics, and marketing. Having worked with some of the most prestigious fortune 500 companies in the retail sector, Matthew constantly employs his exemplary communication skills to create strategic partnerships, foster growth, embellish brand integrity, while delineating opportunities and problem-solving.Having successfully contributed to both start-ups an publicly traded companies he understands the nuances and specific vicissitudes of each. Matthew is a partner/client-focused executive who is proficient at working across functional groups to achieve strategic objectives and goals in the short term. He’s also adept at collaborating, creating and driving the vision within a corporation while being a catalyst for change internally and externally.Matthew believes that life is good and attributes such as gratitude, respect, kindness, perseverance and ethical performance should be practiced daily as he applies these and related hallmarks with all whom he encounters. When not plugged in he relishes the outdoors spending time with his family on his bicycle.

Steve M Surman, Chief Financial Officer

Steve has over 25 years of executive financial accounting and operational leadership experience working across consumer products and other industries in both the US and Canada. Prior to joining the company as CFO, he was the controller for Delica US, a multi-billion dollar Fortune 500 oil and gas company where he had M&A experience and responsibility for integrating the acquired companies in the logistics segment and IPO experience with the launch of the new company on the NYSE. Steve has held a number of senior financial roles Inn established and start-up companies and developed reporting, analytical and cost management systems in manufacturing, logistics, service, and sales industries. In addition, he has extensive financial systems implementation experience with various platforms and is an SAP FICO expert. Steve lives in Brentwood Tennessee with his spouse and two teenage sons and is actively involved in the local hockey programs.